{"product_id":"psychology-of-selling","title":"The Psychology of Selling","description":"\u003cdiv style=\"font-family:Helvetica,Arial,sans-serif;color:#1a1a1a;line-height:1.6;\"\u003e\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:10px;margin-bottom:18px;\"\u003e\n\u003cspan style=\"background:#0d1b2a;color:#fff;font-size:12px;font-weight:700;padding:6px 12px;border-radius:6px;\"\u003eFormat: PDF + audio (ZIP)\u003c\/span\u003e\n\u003cspan style=\"background:#0d1b2a;color:#fff;font-size:12px;font-weight:700;padding:6px 12px;border-radius:6px;\"\u003e9 Resources\u003c\/span\u003e\n\u003cspan style=\"background:#0d1b2a;color:#fff;font-size:12px;font-weight:700;padding:6px 12px;border-radius:6px;\"\u003eDelivery: Instant download\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"color:#0d1b2a;\"\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eA deep, practical collection on why people buy and how to build offers around it. It combines customer research, offer testing, pricing, and a full audio series so you can sell with evidence instead of guesswork.\u003c\/p\u003e\n\u003ch2 style=\"color:#0d1b2a;\"\u003eWhat is included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThe Psychology of Selling eBook\u003c\/li\u003e\n\u003cli\u003eCustomer Research Interview Protocol guide\u003c\/li\u003e\n\u003cli\u003eThe Complete Offer Testing Playbook guide\u003c\/li\u003e\n\u003cli\u003eStrategic Pricing Optimization checklist\u003c\/li\u003e\n\u003cli\u003eUnderstanding Your Target Market checklist\u003c\/li\u003e\n\u003cli\u003eCrafting Irresistible Business Offers toolstack\u003c\/li\u003e\n\u003cli\u003eOffer Development Accelerator prompt pack\u003c\/li\u003e\n\u003cli\u003eCreate Irresistible Offers email sequence\u003c\/li\u003e\n\u003cli\u003eBuild What Sells, a 5-episode audio series\u003c\/li\u003e\n\u003cli\u003eA Start Here guide that ties it all together\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"color:#0d1b2a;\"\u003eWho it is for\u003c\/h2\u003e\n\u003cp\u003eFounders, marketers, and sellers who want to understand buyer psychology and turn it into offers that convert.\u003c\/p\u003e\n\u003ch2 style=\"color:#0d1b2a;\"\u003eFormat and delivery\u003c\/h2\u003e\n\u003cp\u003eOne ZIP with PDFs and MP3 audio. Instant download after checkout, plus a link by email. Up to 3 downloads per purchase. Works on Mac and Windows.\u003c\/p\u003e\n\u003cdiv style=\"background:#f7f3e8;border:1px solid #e5dcc3;border-radius:8px;padding:13px 18px;margin-top:18px;font-size:13px;color:#0d1b2a;\"\u003e\n\u003cstrong\u003eSecure checkout · Instant access · Works on Mac \u0026amp; Windows · Support included.\u003c\/strong\u003e\u003cbr\u003eFor your own personal and business use. No resale or redistribution.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Veteran Code Academy","offers":[{"title":"Default Title","offer_id":48906425630939,"sku":null,"price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/7675\/0555\/files\/veteran-code-academy-psychology-of-selling-cover_f9c9bc1b-8a10-45d4-9704-1db79a9ad294.png?v=1782356121","url":"https:\/\/veterancode.com\/products\/psychology-of-selling","provider":"Veteran Code","version":"1.0","type":"link"}